Forward Convenience Stores are transitioning to new loyalty programs

Forward Corporation recently announced it is transitioning to new loyalty programs for its Shell and Marathon convenience stores and that the Forward Rewards program will end effective January 1, 2020.

In place of Forward Rewards, all 26 Forward Shell Convenience stores will fully-implement Shell’s Fuel Rewards program, which many of our customers are already using. Forward’s three Marathon locations will fully-adopt Make it Count, Marathon’s national loyalty program.

Click a program below to learn more

FUEL REWARDS

What is Fuel Rewards?

Fuel Rewards is Shell’s national loyalty program that rewards customers by allowing them to earn cents off per gallon of fuel they purchase. The program has been in place for several years and is available at all Forward Shell locations already. In fact, around 20 percent of you currently use it when you fuel up.

The big change going forward, though, is that you’ll be able to earn additional cents off through select purchases. If you play your cards right and use it often, you can stack the savings to 20-30-40¢ a gallon pretty regularly. That’s like someone putting an extra $5 in your pocket!

Does it cost anything?

Nope. The only cost you’ll incur when using Fuel Rewards is the cost of the stuff you’re buying. But you’re already paying for that, we’re just giving you cents off a gallon of fuel now when you do.

Is this a credit card?

Don’t worry, it’s not a credit card. This is a loyalty program.

How do I sign up?

There are several easy ways to enroll.

Visit FuelRewards.com

OR

Visit your app store and download the “Fuel Rewards Program” app and sign up.

OR

Text APP to 83835

Why the change? Didn’t you just change a few years ago?

At Forward we try to stay ahead of the curve and provide customers with the best options and programs. While we understand you like accumulating points and having a chance to win prizes, Fuel Rewards gives every customer something they value: savings on fuel. Rather than have only a handful of customers win a prize every month, making this change makes every customer a winner. Plus, Fuel Rewards is a national program, which means you can use it and redeem it at any Shell, not just Forward.

Although we certainly hope you use it with us.

But what happens to my points?

We’re phasing out Forward Rewards over two months. Customers can still earn points until November 30. Beginning December 1, you no longer can accumulate new points, only redeem the ones you have. You’ll have until Dec 31 to redeem the points you have, but starting Jan 1, 2020, Forward Rewards will conclude and you will no longer be able to redeem them. So plan accordingly and use up those points!

How does it work?

For Shell’s Fuel Rewards, you’ll earn at least 3¢ off a gallon each fill up (maximum 20 gallons). However, most people end up earning more because if you fuel up at least twice per month you’ll get 5¢ off each time. Then when you make additional purchases or shop at select Shell partners, you’ll earn more cents off.

How do I use it?

There are a few ways to use Fuel Rewards.

The easiest way is to download the app on your smartphone and link your credit/debit card to your account. Once linked, anytime you use that card at the pump or in store it automatically uses your Fuel Rewards account and is building up cents off. Plus, Shell partners with many notable brands and restaurants so using your linked card at those locations will lead to more savings.

If you don’t link a credit/debit card, you can also use the telephone number you provided at sign up as an alternate ID. Just enter it when prompted on the pump or on the credit card reader at checkout.

The third way to use it is to request a physical fuel rewards card in store. You can then go onto your account through the app and link that card to your account and use it at the pump or in store.

Ultimately, when you use Fuel Rewards at the pump you will be asked whether you want to use any cents off you’ve accumulated. If you’re just earning the regular everyday 3¢ or 5¢, it will come off automatically. Anything above and beyond that, you will be asked if you wish to redeem. Remember, you can only redeem up to 20 gallons worth, so you may want to save it to fill up your car/truck and not the gas can you use for the lawnmower.

How do I earn additional cents off?

You’ll get 5¢ per gallon as long as you fuel up at least two times/month. After that, you’ll earn additional cents off in a number of ways:

  • 5¢ for every $25 you spend in store (excluding fuel, tobacco, alcohol, lottery/lotto)

  • Purchasing the monthly Fuel Rewards specials. For example, in September you could buy (2) Snickers and get 5¢ off. And remember, that’s stackable so (4) Snickers gets you 10¢ off.

  • Taking advantage of different national partnerships. For example, Shell partners with the B10 Conference so that during football and basketball season, you get an additional 5¢ automatically every Tuesday when you use Fuel Rewards. T-Mobile also features a partnership with T-Mobile and their customers can get another 10¢ off.

  • Taking advantage of select local deals. At Forward, for example, you automatically earn 10¢ off for every car wash you purchase. You’ll also get 5¢ every five fountain drinks or coffees you purchase.

How do I find out about the different specials?

Signage will be posted in all stores and the cashier will have a list at the counter of different specials going. In addition, you can always check the Fuel Rewards app and it will show you all the Fuel Rewards offers available at that time.

Select locations may also have a “Fuel Rewards” section, where products with Fuel Rewards deals that month will be featured in a specific part of the store.

Do the cents off expire?

They do. The cents off you earn expire at different times and those can be found in the app. For most, the offer expires on the last day of the month one month after the month it was earned. So 5¢ earned on June 15 will expire on July 31. Plenty of time to use it, for sure!

Are there limits to the Fuel Rewards specials?

Sometimes you’re limited to earning five rewards per single transactions. So if Snickers were Buy (2) get 5¢ off, you could buy 10 Snickers and earn 25¢ off. You could go back in later that day and do it again, too, as the limit only exists per transactions.

Are the cents off rewards immediate?

Yep. If you purchase the product in store and earn a reward, you can walk right out to the pump and redeem it.

Let’s do some math!

We want to show you how easy it is to earn cents off. Here’s an example of how you can save. Please note, prices are rounded to make the example easier to follow:

Let’s say you just enrolled in Fuel Rewards and so you’re automatically earning 5¢ cents off as a new member. So here’s where you stand:

Total Spent in Store: $0 Cents Off Earned: 5¢

You purchase a coffee every day and that coffee is $1. Five coffees later, you’ve spent $5 and earned 5¢ off with the Fuel Rewards coffee club.

Total Spent: $5 Cents off earned: 10¢

You notice Snickers are on sale and you earn 5¢ off every two you purchase. They’re also 2 for $2 so you get four because it’s a great deal. That’s $4 spent and 10¢ earned.

Total Spent: $9 Cents off earned: 20¢

Muscle Milk also has a Fuel Rewards offer. When you buy one, you get 5¢ so you buy two and earn 10¢. They’re $3 each so you just spent $6.

Total Spent: $15 Cents off earned: 30¢

Your car is a bit dirty so you get it washed. It cost you $10, but with every car wash you get 10¢ off so it’s worth it.

Total Spent: $25 Cents off earned: 40¢

Guess what! You just hit the $25 mark so that’s another 5¢ and your total resets to zero.

Total Spent: $0 Cents off earned: 45¢

You remember that Shell has a partnership with the B10 where you earn another 5¢ off on Tuesdays. So on Tuesday you pull up to the pump and you now have 50¢ off a gallon of gas, up to 20 gallons. That’s $10 in savings on just one fill up!

How do I contact Shell Fuel Rewards customer support?

MAKE IT COUNT

What is MakeItCount™?

MakeItCount™ is Marathon’s national loyalty program that rewards customers by allowing them to earn points every time they purchase fuel and select store items. The program has been available at all three Forward Marathon locations for some time and many of you are already using it.

The points you earn can be redeemed for cents off fuel, but also can be used for free flights, hotels, or gift cards through partnerships with Southwest, Wyndham, Target, and many others!

Does it cost anything?

Nope. The only cost you’ll incur when using MakeItCount™ is the cost of the stuff you’re buying. But you’re already paying for that, we’re just giving you points when you do now.

Is this a credit card?

Don’t worry, it’s not a credit card. This is a loyalty program.

How do I sign up?

There are three easy ways to sign up for MakeItCount™

  1. Text “JOIN” to 40244

  2. Go to MakeItCount.com

  3. Download the MakeItCount™ app

Why the change? Didn’t you just change a few years ago?

At Forward we try to stay ahead of the curve and provide customers with the best options and programs. While we understand you like the chance to win prizes with Forward Rewards, MakeItCount™ gives every customer something they value: savings on fuel. Rather than have only a handful of customers win a prize every month, making this change makes every customer a winner. Plus, MakeItCount™ is a national program, which means you can use it and redeem it at any Marathon, not just Forward.

Although we certainly hope you use it with us.

But what happens to my Forward Rewards points?

We’re phasing out Forward Rewards over two months. Customers can still earn points until November 30. Beginning December 1, you no longer can accumulate new points, only redeem the ones you have. You’ll have until Dec 31 to redeem the points you have, but starting Jan 1, 2020, Forward Rewards will conclude and you will no longer be able to redeem them. So plan accordingly and use up those points!

How does it work?

With MakeItCount™, you start by choosing your partner program when you enroll. Most people choose the MyCentsOff™ Fuel Savings Program to earn points towards cents off. However, you can also choose Southwest Rapid Rewards, Wyndham Rewards, Target eGiftCards, petco, Domino’s, and the Sustain Tree Planning Program. No matter the program, you’ll always earn 5¢ off every gallon and will earn a bonus of 40¢ off on your very first fill on the program.

Once you’ve selected a program, you earn points for different purchases. For example, if you’re in the MyCentsOff™ program you always earn 20 points/gallon on every fuel purchase of any grade. But you can also earn additional points by making purchases in store. This month, for example, if you buy one Snickers bar you get 600 points. Same goes for any flavor Jack Link’s Beef Jerky. Once you get to 1,600 points you can redeem those for 10¢ off/gallon or hold on to them to earn more. At 4,000 points you can get 25¢ off and 8,000 gets you 50¢ off.

How do I use it?

There are a few ways to use MakeItCount™.

The easiest way is when you’re at the pump to enter 11+ the mobile number you used when you signed up. But you can also get a physical MakeItCount™ card and link it to your account. Then, you can swipe that at the pump or scan the barcode on the card in store.

How do I earn additional points?
  • You’ll earn 20 points/gallon on every fuel purchase

  • Purchase the select store offers advertised in store or on the MakeItCount™ Web site/app.

How do I find out about the different offers?

Signage will be posted in all stores and the cashier will have a list at the counter of different offers going on. In addition, you can always check the MakeItCount™ app or Web site and it will show you the offers available at that time.

How do I redeem my points?

That’s easy. Just log into your account on the app or Web site and choose “Rewards.” You will then see a list of rewards you can choose from and you can redeem from that screen. Then, the next time you use your MakeItCount™ account at a participating Marathon, your cents off reward will be available to use.

How do I contact Marathon’s MakeItCount customer support?

GETTING STARTED WITH FORWARD REWARDS

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All prizes, products, or the brand, image, or trademark thereof, featured in any Forward Rewards Sweepstakes are independently owned and are not affiliated or associated in any way with Forward Rewards or Forward Corporation.

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